Northampton, MA — Myers, a leading developer of broadcast management software, announced that central Pennsylvania regional broadcast supplier WITF has implemented its ProTrack Broadcast Management System both independently and as part of the Hub & Spoke Solution that Myers provides to Centralcast, LLC. WITF had previously been a ProTrack customer and will benefit from increased operating efficiencies by being a part of the larger Centralcast solution.
In order to seamlessly connect to the Centralcast hub, WITF will add a module to its newly installed ProTrack system, allowing them to consume the hub’s centralized services. Myers’ ProTrack Hub & Spoke environment uses metadata to manage and automate all program content throughout its lifecycle. Member stations retain schedule control, but are relieved of the need to continually upgrade technical infrastructure at each location.
“We are confident in Myers’ deep domain experience and their ability to provide a solid solution that tightly integrates into our complete operational workflow,” said Ron Kain, Sr. VP and CTO of WITF. “ProTrack gives us the cost savings and tools we need to stay focused on our mission to deliver engaging and relevant content to our viewers.”
As one of the 21 stations to join the Centralcast Hub and Spoke Solution, WITF will also implement Myers’ ProWeb module to produce and publish up-to-date web schedules.
“As we continue to deliver innovating solutions that enable our customers to increase their operational efficiencies, it’s rewarding to have a customer like WITF return to us,” said Crist Myers, CEO and President of Myers. “They’ll continue to benefit from our focus on providing state-of-the-art products and exceptional customer service.”
Agency and Contact
Celia Vine, LLC | Deanna Kennedy
Company and Contact
Myers | Crist Myers