Independent broadcasters are under increasing pressure.

Budgets are tighter. Teams are leaner. Expectations haven’t changed. In many cases, they’ve grown. 

Stations are being asked to move faster, manage more complexity, and do it all with fewer internal resources. Traffic departments are stretched. Scheduling demands are constant. Ad sales operations require precision and speed. 

And when even one workflow breaks down, every touchpoint feels it.

At NAB Show 2026, Myers will focus on practical ways to reduce operational strain — without forcing major disruption.

How Myers Supports Traffic, Scheduling, and Ad Sales Operations

Myers works with public broadcasters and independent facilities nationwide. While every station is different, the challenges are the same.

Operational efficiency isn’t about buzzwords. It’s about keeping your daily workflows running smoothly — supporting your overarching strategy and goals without adding unnecessary complexity.

Here’s how we’re helping right now.

1. Making ProTrack Work Smarter for Your Team

Operational software should reduce friction — not create it.

At NAB, we’ll be sharing practical ProTrack improvements that help stations:

• • Increase cross-department visibility into ad sales data
  • Streamline traffic and scheduling workflows
  • Reduce manual entry and duplicate steps
  • Improve communication across sales and operations
  • Reduce reconciliation errors
  • Allow simple integration with accounting systems

These are not theoretical upgrades. They’re field-tested improvements based on how stations actually operate day to day. From clearer sales-to-traffic handoffs to stronger reconciliation reporting, we’re helping teams reduce rework and increase visibility across departments.

The objective is simple: make your existing systems clearer, faster, and easier to manage.

2. Flexible Operational Support When Bandwidth Is Tight

Sometimes the issue isn’t technology. Instead, it’s your team’s bandwidth.

Myers provides professional services that flex to your reality, including:

• • Sales data entry support
  • Traffic processing assistance
  • Scheduling reinforcement
  • Targeted training and workflow guidance

This support becomes especially critical during staffing transitions, unexpected vacancies, seasonal workload spikes, or periods of political advertising surge. Instead of redistributing work across already stretched teams, stations can rely on experienced broadcast operations professionals who understand ProTrack and industry workflows. 

Whether you need short-term coverage during staffing gaps or ongoing support for high-volume periods, our fully-trained experts integrate with your team without disrupting local control.

This is practical relief. Not added overhead.

3. Smarter Resource Models for Multi-Station Groups

For station groups exploring or transitioning to centralized operations, efficiency doesn’t have to mean loss of autonomy or added pressure.

Our Hub-and-Spoke model supports:

• • Shared operational services across stations
• • Reduced duplication of effort
• • Standardized processes where helpful
• • Preserved local decision-making authority

In practice, this might mean centralized sales data entry or shared traffic oversight while programming and market strategy remain local. Groups gain reporting consistency, operational clarity, and administrative efficiency while respecting how each station serves its market.

Our model is about building a structure that supports growth rather than creating friction and rigidity.

What to Expect from Myers at NAB Show 2026

From April 18–22, Myers will host focused meetings in our suite at the Fontainebleau Hotel in Las Vegas.

These are working conversations — not presentations.

We’ll use this time to:

• • Review your current traffic, scheduling, and ad sales workflows
• • Identify operational bottlenecks
• • Explore practical solutions that fit your team’s structure
• • Discuss where ProTrack and professional services can provide measurable relief

Even if you’re not actively planning major changes, it’s a valuable opportunity to compare notes and assess where incremental improvements could make a difference.

That’s why we’re encouraging stations to schedule time early.

A pre-booked meeting ensures:

• • Dedicated time with the Myers team members
• • A focused discussion based on your priorities
• • Clear next steps if you decide to move forward

Let’s Talk at NAB

If you’ll be attending NAB Show 2026, we’d welcome the chance to connect.

Schedule your meeting now to secure a time that works for you:

Schedule a Meeting →

We look forward to seeing you in Las Vegas.