Benefits & Uses



  • PROVEN

    Trusted by multimedia facilities for close to 30 years, ProTrack is currently deployed at over 225 independent media facilities -- across nearly every vertical within the marketplace.

  • INTEGRATABLE

    ProTrack's strength lies in its ability to communicate with business and technical systems up and down the distribution chain -- from content acquisition to playout, archive, and everything in between.

  • TV, RADIO & ONLINE

    Supports a wide variety of distribution types, workflows, formats, and distribution methodologies.

  • CONFIGURABLE

    Exclusive Add-on modules are available to extend ProTrack's capabilities for those who have more expansive needs.

  • LINEAR & NONLINEAR

    ProTrack can facilitate, manage, monetize, and report on a multitude of content distribution activities whether they be linear or nonlinear.

  • SCALABLE

    Accommodates and manages virtually an unlimited number of linear channels and nonlinear distribution points.

  • CENTRALIZED

    Centralized content metadata improves visibility across departments and systems, as information is no longer siloed.

  • STRUCTURED

    Provides a highly structured database for today's multi-platform broadcast operations.

  • COMPREHENSIVE

    From descriptions to rights, screen formats to genre, sales contracts to media management; ProTrack keeps the information about your assets and its distribution together.

  • REUSABLE

    Allows you to capture information once, at the source, and use that information in all of the interconnected ways that are critical to streamlining your workflow.

  • EFFICIENT

    Provides a multitude of proven scheduling features designed to simplify and automate repetitive, non-creative tasks, allowing scheduling teams to stay focused on the creative ones.

  • INTELLIGENT

    ProTrack makes it easy to search for and schedule content based on a wide variety of criteria such as keywords, genre, ratings, rights and availability.

  • TRANSPARENT

    Once schedules are in place, ProTrack will proactively disseminate to internal and external stakeholders.

  • MULTI-PLATFORM

    Highly scalable scheduling environment to accommodate any number of linear and nonlinear channels and distribution points.

  • INVENTORY MANAGEMENT

    Provides real-time inventory management so sales teams can quickly identify avails and maximize revenue generating opportunities before they expire.

  • CROSS-PLATFORM BUYS

    Define and sell across all platforms -- TV, Radio, linear, nonlinear, online, events, print, and more.

  • CONTRACTUAL LOOP

    Generate sales orders, track placements, invoices, affidavits and receivable information.

  • EXTENSIVE REPORTING

    Sales teams can easily track performance, project revenue and access historical data for comparative analysis and planning purposes.

  • INTELLIGENT

    Auto-insertion rules make it easy to automate the placement of spots, promotions and secondary events such as logos and snipes.

  • FLEXIBLE

    Supports broad placement criteria definable by channel, day, date, time and more

  • ADVANCED

    Easily identify and navigate directly to problem areas and quickly fill gaps in broadcast logs with eligible spots or make-goods from a list.

  • VISUALIZATION

    User-selected color coding and station-defined channel colors add definition and clarity when preparing broadcast logs.

  • INTEGRATION

    Share valuable program and technical metadata, encompassing daily exports to dynamic exchange of schedule events, workflow states, and verified durations.

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ProTrack Add-Ons

ProTrack does more than just "Traffic & Billing." Media facilities can extend the capabilities of their ProTrack solution to maximize operational efficiency through our collection of unique Add-Ons.

Media Asset Management
Media Asset Management

Establishes a tight integration point between ProTrack, archive and playout systems to ensure that acquisition and scheduling decisions drive media file movement.
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Automation

A collection of BXF-based interfaces that enable ProTrack and Automation to seamlessly communicate with one another, thereby extending Master Control directly to the desks of Traffic.
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Accounts Receivable

From credit management to sales analysis, this powerful Add-On provides your organization with extensive information and reporting features so that you can make quicker and smarter business decisions.
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ProWeb

Ensures up-to-date schedules and accurate program descriptions are available on your website 24/7 for your visitors' device of choice – smartphone, tablet, laptop, or desktop.
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Hub & Spoke

Built specifically for independent media facilities that want to centralize their content acquisition, playout and storage responsibilities to optimize operational efficiency without sacrificing any of their autonomy.
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OnDemand

Build, distribute, and track non-linear media packages to reach your audience where they are and generate additional revenue.
ProTrack Radio
ProRadio

Built from the ground-up for radio-based broadcast operations. ProRadio is the only Add-On that can be deployed as a stand-alone application or be added to an existing ProTrack installation for joint licensees that wish to present one contract and invoice to advertisers.

Learn About ProTrack Add-Ons

Integration Made Simple

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Myers has developed partnerships with nearly all of the vendors that have a stake in content acquisition, media management and distribution, making ProTrack easy to adopt. No other broadcast management solution integrates as easily with your existing systems.


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Customer Focus

Customer Focus: Jackson State University (JSU-TV)

After researching and evaluating multiple solutions, JSU-TV selected ProTrack for its ability to provide a robust, integrated and efficient workflow — from program acquisition and ad insertion through to playout and invoicing.

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Put our 35 years of experience to work for you.

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