Relying on one unified platform for TV and Radio increases the broadcaster’s operational efficiency and simultaneously provides enhanced cross-platform selling opportunities
Northampton, MA – Myers, a leading developer of broadcast management software, announces Alaska Public Media’s implementation of ProTrack Radio, providing them with a unified broadcast management platform for both KSKA-FM and KAKM-TV operations. Using a single system enables Alaska Public Media, a ProTrack TV customer since 1999, to reduce operating expenses, increase workflow efficiencies, and uncover cross-platform sales.
“Deploying ProTrack Radio has produced a positive operational synergy between our television and radio stations that has already benefited us holistically, including our bottom line,” commented Bob Wyatt, Chief Technology Officer, Alaska Public Media. “We are pleased that we were able to expand our relationship with Myers in this capacity. It has alleviated redundancies within our operation and positioned us to be able to capitalize on more sales opportunities, which are critical to our business moving forward.”
Like ProTrack TV, ProTrack Radio extends comprehensive programming, scheduling, and traffic management capabilities. The tightly integrated workflow between ProTrack TV and Radio coalesces sales functions such as the creation of contracts, invoicing, affidavits, and receivables, providing the sales team opportunities to capitalize on more revenue within one environment. KSKA-FM is also able to rely on the bi-directional integration solution from ProTrack Radio to ENCO automation to facilitate the exchange of playlist and as-run files between the two systems. Relying on one platform also streamlines training for Alaska Public Media’s broadcast operations team and enables a common set of best practices to be implemented.
“Alaska Public Media has been a valued long-time customer and we take pride in being able to expand the services we provide them,” commented Crist Myers, CEO, Myers. “We continually invest in and develop our ProTrack product, adding features and functionality that help our customers reduce cost, improve operational efficiency, and increase profitability – which is exactly what the new unified platform is delivering here.”
For more information on Myers, visit www.myersinfosys.com.
About Alaska Public Media
Alaska Public Media located in Southcentral Alaska and is comprised of KSKA radio, KAKM-TV and alaskapublic.org. Alaska Public Media also operates the Alaska Public Radio Network (APRN) and a shared television service with KTOO in Juneau and KYUK in Bethel. Alaska Public Media and its affiliates deliver content that reaches 96% of the population of Alaska. Alaska Public Media was founded in 1975 as KAKM TV. In 1994, KAKM merged with KSKA public radio to form Alaska Public Telecommunications, Inc. In 2004, the company merged with APRN. Alaskapublic.org was launched in 2011. In 2012, the company agreed to share TV services with KTOO in Juneau and KYUK in Bethel. Alaska Public Media has more than 8750 members and 250 volunteers.
Founded in 1982, Myers has been a pioneer in developing broadcast management software for the rapidly evolving media landscape. Myers’ extensive domain knowledge and systems integration expertise has served as an integral part in the development of a suite of software products and services that drive distribution workflows across multiple departments and systems. Media facilities large and small utilize and benefit from the unique, scalable broadcast management solution, helping them improve operational efficiency and profitability.