Northampton, MA — Myers, a leading developer of broadcast management software, announces Montgomery College Television (MCTV) as the latest educational broadcaster to deploy their broadcast management system, ProTrack. Being an independent broadcaster that produces their own content, MCTV wanted to advance the efficiency of their workflow in order to do more with less. MCTV implemented ProTrack so they would be better positioned to manage multi-channel operations when they launch their new HD channel later this year.
With the prospect of managing multi-channels, the key to MCTV successfully increasing efficiency was to effectively streamline broadcast workflow by automating and simplifying as many tasks as possible. As ProTrack can easily integrate with existing automation systems, MCTV capitalized on the seamless integration between ProTrack and their Harmonic’s Polaris Play Automation System. Now, schedules flow back and forth between the systems via Broadcast Exchange Format (BXF) integration, ensuring an accurate and streamlined reconciliation. Also, ProTrack processes media timing updates that provide specific program lengths needed for log creation, so that MCTV can improve the creation of program breaks.
“Running a station independently consumes a lot of resources in producing, airing, and properly archiving content,” shared Melissa Pace, Station Manager, Montgomery College. “Deploying ProTrack has enabled us to more effectively manage our operation holistically, while simultaneously staying committed and true to our mission of delivering the valuable content our viewers have come to rely on.”
As a community broadcaster, MCTV is mandated to produce and file reports such as Media Listing and performances reporting. Staff can now automate such non-creative reports and tasks with ProTrack, leaving them free to shift valuable resources to other important tasks. Also, MCTV decided to enhance the visibility and accuracy of their program scheduling on their website by adding the ProWeb module to their ProTrack system. ProWeb, an easily configured and turn-key website plug-in that reflects schedules and descriptions as they appear in ProTrack, allows MCTV to provide accurate 24/7 program information to their viewers.
“As a vendor partner serving every media market vertical, we understand the nuances each vertical brings to bear and are happy to be able to provide educational broadcasters like MCTV the necessary tools they need to operate as efficiently as possible,” said Crist Myers, CEO and President of Myers. “Utilizing ProTrack not only automates the workflow, enabling users to shift their focus to such things as producing or acquiring their content, but it ensures they are able to maximize that content.”
About Montgomery College Television
Montgomery College Television provides video production services to Montgomery College, its faculty, staff and partners. MCTV’s award-winning production team produces educational programs that highlight the best of Montgomery College and television coverage of College events. MCTV staff manages the College’s educational cable television channel (channel 10 on cable systems in Montgomery County). Many of their programs may also be seen on the Montgomery College YouTube Channel.
MCTV is an auxiliary funded entity at Montgomery College receiving partial funding from the Montgomery County Cable Fund which receives its monies from cable franchise fees. We strive to use these funds to create high quality educational and informational programming while supporting the college community. http://cms.montgomerycollege.edu/MCTV/
Agency and Contact
Celia Vine, LLC | Deanna Kennedy
Company and Contact
Myers | Crist Myers