Myers’ President and CEO, Crist Myers, was recently interviewed by Broadcasting & Cable’s George Winslow for an article entitled “Helping Ads Go with the Flow”. The article explains how vendors continue to work at streamlining the process of selling and placing broadcast inventories into both linear and on-demand feeds for television and digital platforms.

It’s crucial for software systems to handle metadata, as that increases the streamlining of workflows and better exploits content. “If you want to leverage your content for dynamic ad insertions or better pair it up with advertisers, it all comes down to metadata,” says Myers. Taking advantage of dynamic ad insertions and advanced advertising systems that rely on metadata, such as Myers’ ProTrack, will help clients with their ability to manage content and metadata better.