International Broadcaster, Deutsche Welle, Partners with Myers

Westfield, Ma., — Myers, a pioneer in broadcast management solutions, has announced a new partnership with Germany-based Public Broadcaster, Deutsche Welle (DW). This partnership will make schedule information and metadata for the International Broadcaster’s English channel available to ProTrack clients throughout the USA – including all US-based PBS member stations. This new partnership automates the download of DW’s schedule and program metadata directly into a station’s ProTrack scheduling environment.

“We are continually focused on how we can better serve our customers and giving them the opportunity to expand their content choices regionally, nationally, and internationally, is key,” said Crist Myers, President and CEO, Myers. “By partnering with us, schedule information and metadata for DW’s English channel will be made readily available to all of our ProTrack customers who have limited resources yet a large and diverse audience to serve. We admire DW’s mission to promote press freedom and freedom of expression and look forward to bringing that content option to our users.”

DW’s schedules and programming titles are entered into a cloud-based version of ProTrack by the Myers Programming Team. Once entered, the content is uploaded to Myers’ ProLink metadata distribution service where it is then available for download directly into a subscribing station’s ProTrack scheduling environment. Giving stations the ability to quickly download schedules and the required program metadata eliminates the need for the station to manually enter the data into their system.

“We look forward to our cooperation with Myers and are pleased to make ProTrack schedule information and metadata services available to US stations interested in carriage of our 24/7 English news and information channel”, says Sylvia Viljoen, DW Head of Distribution America. “DW is a trusted source of information providing viewers with a European perspective to global events and issues. In its news, TV magazines and documentaries it covers topics from news and current affairs to business and science as well as environment, culture, lifestyle and sports.”

DW currently reaches over 197 million people with multimedia content in 30 languages, worldwide. To learn more about DW, please visit their website at  ProTrack customers interested in subscribing to DW can contact

For more information on Myers, visit


Founded in 1982, Myers has been a pioneer in developing broadcast management software for the rapidly evolving media landscape. Myers’ extensive domain knowledge and systems integration expertise has served as an integral part in the development of a suite of software products and services that drive distribution workflows across multiple departments and systems. Media facilities large and small utilize and benefit from our unique, scalable broadcast management solution, helping them improve operational efficiency and profitability.  For more information, please visit:

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