Myers, a leading provider of broadcast management software, today announced the implementation of their ProTrack software solution for JSU-TV. JSU-TV, an affiliate of America One network, is owned by Jackson State University (JSU) in Jackson, Mississippi. As a fully integrated component of the JSU media facilities’ infrastructure, ProTrack, will serve as the hub for managing and controlling all media management activities – creating a new level of workflow efficiency and expanded capabilities.

In gaining workflow efficiency, JSU will be able to reduce existing operational costs and take on additional responsibilities without having to add staff. Furthermore, JSU-TV (myjsutv.com) will leverage ProTrack’s sales module, from contracting to invoice, to expand their current advertising and sponsorship activities. This will enable the station to effectively increase sales opportunities and in turn increase revenue.

“Our ProTrack system goes beyond core media management functionality, such as sales and traffic, to create a comprehensive workflow that delivers proficiency throughout the entire media facility,” said Crist Myers, CEO and president, Myers. “Our implementation at JSU is a great example of that whereby our system effectively reduces costs and increases revenue to ultimately improve the bottom-line – creating a quantifiable return on investment.”

Keith Collins, JSU-TV Station Manager, Jackson State University further commented, “After evaluating multiple providers’ systems, we are very pleased with the ProTrack broadcast management system and the new functionality it will provide us with, such as enhanced scheduling, reporting, and sales management in addition to improving our bottom-line.”

The ProTrack broadcast management system empowers an intelligent broadcast workflow whether it is for an individual station or large broadcast group in a single or multiplatform environment. The system fully integrates into the facility at hand’s infrastructure to serves as the hub for managing all valuable media content from sales, traffic, accounting, program management, IT, and more.

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ABOUT JSU-TV

JSU-TV, an affiliate of America One Network, is a commercial broadcast station owned by Jackson State University in Jackson, MS. It operates 24 hours, 7 days a week providing local programming and community news to over 186,000 households in the Jackson Metropolitan Area.

ABOUT MYERS

Founded in 1982, Myers has been a pioneer in developing broadcast management software for the rapidly evolving media landscape. Myers has extensive domain knowledge and systems integration expertise has enabled them to create a suite of software products and services that drive distribution workflows across multiple departments and systems. Myers takes pride in being able to offer media facilities, large or small, a proven and scalable broadcast management solution that improves operational efficiency and profitability.