WHYY Returns to ProTrack



Northampton, MA April 29, 2014 – Myers, a respected developer in broadcast management software, is pleased to announce that WHYY will be returning to the Myers ProTrack Broadcast Management system to manage its television broadcast operations. WHYY is Philadelphia’s leading public media provider, serving southeastern Pennsylvania, southern New Jersey and all of Delaware for nearly 60 years. WHYY’s award-winning staff continues to set the bar high in all areas, including television, radio and online, providing meaningful and relevant content to a three-state region. WHYY chose to reacquire ProTrack, knowing that Myers would be able to manage its current and future content distribution workflows in an effective and cost-efficient manner.

ProTrack will provide WHYY with the media management infrastructure needed to organize cross-department workflows, while simultaneously enhancing their multichannel scheduling, sales, and trafficking responsibilities. Ancillary services such as a web schedule plug-in and an automated cloud-based data backup and restore service are also being provided. Additionally, ProTrack’s advanced systems integration capabilities will enable WHYY to seamlessly partner with Centralcast LLC, a Joint Master Control facility located in Syracuse, New York to centralize the acquisition, distribution, and storage of their content with like media facilities around the country. Overall, the partnership with Myers and Centralcast LLC represents a significant year-over-year cost savings to WHYY.

“Having the ability to track the lifecycle of all of our assets from acquisition, to sales, through program management, etc… infuses a grander level of reliability and functionality into our operation that will positively impact our continued business growth moving forward,” said Bill Weber, VP & CTO, WHYY. “We value the metadata management and systems integration expertise that the Myers’ team provides and we look forward to a mutually successful partnership with them into the future.”

“We are absolutely thrilled to be supporting WHYY again. There is no better win than a returning client as it validates our continuous product and service evolutions. Once we complete the data migration from their legacy system, WHYY will immediately benefit from ProTrack’s advanced workflows and systems integration capabilities.” commented Crist Myers, CEO and president. “It’s all about improving efficiency and ultimately the bottom line for our clients and we’re looking forward to doing exactly that for WHYY!”

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ABOUT WHYY

WHYY, is greater Philadelphia’s leading public media provider, serving southeastern Pennsylvania, southern New Jersey and all of Delaware for nearly 60 years. WHYY provides news when you need it, entertainment when you want it and education when it counts on TV, radio, the Web and in the community.

ABOUT CENTRALCAST LLC

The Joint Master Control Center will be housed at WCNY-TV/FM new Broadcast and Education Center in Syracuse, NY. In addition to WCNY, the centralcast playout facility will manage content for WMHT (Albany), WNED (Buffalo), WCFE (Plattsburgh), WPBS (Watertown), WSKG (Binghamton), WXXI (Rochester), and WNET (New York City) which programs WLIW, NJTV (New Jersey Public Television), WTVI (Charlotte, NC), and V-Me, PBS children’s programming in Spanish.

ABOUT MYERS

Founded in 1982, Myers has been a pioneer in developing broadcast management software that keeps pace with the rapidly evolving media landscape. Our extensive domain knowledge and systems integration expertise has led us to create a suite of software products and services that drive distribution workflows across multiple departments and systems. We take pride in being able to offer media facilities, large or small, a proven and scalable broadcast management solution that improves operational efficiency and profitability. For more information, please visit: www.myersinfosys.com.

Press Contact:
Deanna Kennedy | Celia Vine, LLC
413.219.7588
deannakennedy@celiavine.com

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