Benefits & Uses


  • PROVEN

    Trusted by multimedia facilities for close to 30 years, ProTrack is currently deployed at over 225 independent media facilities -- across nearly every vertical within the marketplace.

  • INTEGRATABLE

    ProTrack's strength lies in its ability to communicate with business and technical systems up and down the distribution chain -- from content acquisition to playout, archive, and everything in between.

  • TV, RADIO & ONLINE

    Supports a wide variety of distribution types, workflows, formats, and distribution methodologies.

  • CONFIGURABLE

    Exclusive Add-on modules are available to extend ProTrack's capabilities for those who have more expansive needs.

  • LINEAR & NONLINEAR

    ProTrack can facilitate, manage, monetize, and report on a multitude of content distribution activities whether they be linear or nonlinear.

  • SCALABLE

    Accommodates and manages virtually an unlimited number of linear channels and nonlinear distribution points.

  • EFFICIENT

    Provides a multitude of proven scheduling features designed to simplify and automate repetitive, non-creative tasks, allowing scheduling teams to stay focused on the creative ones.

  • INTELLIGENT

    ProTrack makes it easy to search for and schedule content based on a wide variety of criteria such as keywords, genre, ratings, rights and availability.

  • TRANSPARENT

    Once schedules are in place, ProTrack will proactively disseminate to internal and external stakeholders.

  • MULTI-PLATFORM

    Highly scalable scheduling environment to accommodate any number of linear and nonlinear channels and distribution points.

  • INVENTORY MANAGEMENT

    Provides real-time inventory management so sales teams can quickly identify avails and maximize revenue generating opportunities before they expire.

  • CROSS-PLATFORM BUYS

    Define and sell across all platforms -- TV, Radio, linear, nonlinear, online, events, print, and more.

  • CONTRACTUAL LOOP

    Generate sales orders, track placements, invoices, affidavits and receivable information.

  • EXTENSIVE REPORTING

    Sales teams can easily track performance, project revenue and access historical data for comparative analysis and planning purposes.

  • INTELLIGENT

    Auto-insertion rules make it easy to automate the placement of spots, promotions and secondary events such as logos and snipes.

  • FLEXIBLE

    Supports broad placement criteria definable by channel, day, date, time and more

  • ADVANCED

    Easily identify and navigate directly to problem areas and quickly fill gaps in broadcast logs with eligible spots or make-goods from a list.

  • VISUALIZATION

    User-selected color coding and station-defined channel colors add definition and clarity when preparing broadcast logs.

  • INTEGRATION

    Share valuable program and technical metadata, encompassing daily exports to dynamic exchange of schedule events, workflow states, and verified durations.



ProTrack Add-Ons

ProTrack does more than just "Traffic & Billing." Media facilities can extend the capabilities of their ProTrack solution to maximize operational efficiency through our collection of unique Add-Ons.

Integration Made Simple

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Myers has developed partnerships with nearly all of the vendors that have a stake in content acquisition, media management and distribution, making ProTrack easy to adopt. No other broadcast management solution integrates as easily with your existing systems.


Partnership Spotlight

Partnership Spotlight: Crispin Corporation

Myers, a leading developer of broadcast management software, and Crispin Corporation, a pioneer in broadcast automation, have partnered since 2001 to ensure their mutual customers have a robust and seamless integration point between traffic and automation. Utilizing the latest industry standards, their solution facilitates the bi-directional exchange of metadata across business and technical systems. This approach eliminates redundant and time-intensive manual tasks, resulting in a more efficient, accurate, and consistent workflow.

Experience the Power of ProTrack

Put our 30 years of experience to work for you.