What is ProTrack?
ProTrack empowers independent multimedia facilities to acquire, schedule, monetize and distribute content with greater efficiency than ever before. It consolidates all of the roles and responsibilities that go into linear and non-linear distribution, so media facilities can optimize their content and associated opportunities.
ProTrack's foundation is a comprehensive database that centralizes content metadata. By standardizing metadata and its usage, media facilities can streamline distribution workflows and dramatically improve operational transparency.
ProTrack's exclusive feature set simplifies linear, non-linear, and multi-channel scheduling by automating repetitive tasks and properly managing usage rights. Once schedules are in place, ProTrack will seamlessly deliver actionable programming insight to internal and external stakeholders.
A definitive tool to define sales goals and inventory. ProTrack's sales environment has the right mix of features and reports to initiate and close the contractual loop, track performance, calculate projections, and review historical data.
Efficiently finalize program schedules, ad insertions, interstitial placements, and secondary events to ensure that logs are complete, sales contracts are fulfilled, business requirements are met, and profits are maximized.
The true power of ProTrack lies in its ability to interface to technical systems up and down the broadcast chain, driving workflows from content acquisition to playout and everything in between.
Myers provides a full range of professional services to properly support our application and clients. We are a one-stop shop for broadcast management offering custom development, workflow consulting, online/onsite training, technical support, and disaster recovery services.
One System. Total Control.
Benefits & Uses
Trusted by multimedia facilities for close to 30 years, ProTrack is currently deployed at over 225 independent media facilities -- across nearly every vertical within the marketplace.
ProTrack's strength lies in its ability to communicate with business and technical systems up and down the distribution chain -- from content acquisition to playout, archive, and everything in between.
TV, RADIO & ONLINE
Supports a wide variety of distribution types, workflows, formats, and distribution methodologies.
Exclusive Add-on modules are available to extend ProTrack's capabilities for those who have more expansive needs.
LINEAR & NONLINEAR
ProTrack can facilitate, manage, monetize, and report on a multitude of content distribution activities whether they be linear or nonlinear.
Accommodates and manages virtually an unlimited number of linear channels and nonlinear distribution points.
Provides a multitude of proven scheduling features designed to simplify and automate repetitive, non-creative tasks, allowing scheduling teams to stay focused on the creative ones.
ProTrack makes it easy to search for and schedule content based on a wide variety of criteria such as keywords, genre, ratings, rights and availability.
Once schedules are in place, ProTrack will proactively disseminate to internal and external stakeholders.
Highly scalable scheduling environment to accommodate any number of linear and nonlinear channels and distribution points.
Provides real-time inventory management so sales teams can quickly identify avails and maximize revenue generating opportunities before they expire.
Define and sell across all platforms -- TV, Radio, linear, nonlinear, online, events, print, and more.
Generate sales orders, track placements, invoices, affidavits and receivable information.
Sales teams can easily track performance, project revenue and access historical data for comparative analysis and planning purposes.
Auto-insertion rules make it easy to automate the placement of spots, promotions and secondary events such as logos and snipes.
Supports broad placement criteria definable by channel, day, date, time and more
Easily identify and navigate directly to problem areas and quickly fill gaps in broadcast logs with eligible spots or make-goods from a list.
User-selected color coding and station-defined channel colors add definition and clarity when preparing broadcast logs.
Share valuable program and technical metadata, encompassing daily exports to dynamic exchange of schedule events, workflow states, and verified durations.
ProTrack does more than just "Traffic & Billing." Media facilities can extend the capabilities of their ProTrack solution to maximize operational efficiency through our collection of unique Add-Ons.
Media Asset Management
Establishes a tight integration point between ProTrack, archive and playout systems to ensure that acquisition and scheduling decisions drive media file movement.
A collection of BXF-based interfaces that enable ProTrack and Automation to seamlessly communicate with one another, thereby extending Master Control directly to the desks of Traffic.
From credit management to sales analysis, this powerful Add-On provides your organization with extensive information and reporting features so that you can make quicker and smarter business decisions.
Ensures up-to-date schedules and accurate program descriptions are available on your website 24/7 for your visitors' device of choice – smartphone, tablet, laptop, or desktop.
Hub & Spoke
Built specifically for independent media facilities that want to centralize their content acquisition, playout and storage responsibilities to optimize operational efficiency without sacrificing any of their autonomy.
Build, distribute, and track non-linear media packages to reach your audience where they are and generate additional revenue.
Integration Made Simple
Myers has developed partnerships with nearly all of the vendors that have a stake in content acquisition, media management and distribution, making ProTrack easy to adopt. No other broadcast management solution integrates as easily with your existing systems.
Partnership Spotlight: Crispin Corporation
Myers, a leading developer of broadcast management software, and Crispin Corporation, a pioneer in broadcast automation, have partnered since 2001 to ensure their mutual customers have a robust and seamless integration point between traffic and automation. Utilizing the latest industry standards, their solution facilitates the bi-directional exchange of metadata across business and technical systems. This approach eliminates redundant and time-intensive manual tasks, resulting in a more efficient, accurate, and consistent workflow.